Doesn’t life feel like a popularity contest some days? I thought I would be through with facing such demands when high school was over.
And then social media happened and it some days it feels as if we’re all regressing into that old school (no pun intended) mentality.
The struggle to stand as a blogger in a sea full of influencers and heavy hitters on Facebook Instagram, SnapChat and Twitter is real
The good news? Not all social media apps are created equal.
The even better news? Pinterest is NOT a social media app; it is a search engine.
The even BETTER better news? You don’t need to have a ton of followers to grow your audience via Pinterest.
Repeat: You do NOT need to have a ton of fans to build your audience via Pinterest.
Do Pinterest followers matter? Not really.
It is not Pinterest’s goal to encourage users to have lots of followers to impress others. In fact, followers don’t matter because Pinterest uses a smart feed which determines the way that Pinterest shows and shares your Pins.
Pinterest’s smart feed works with the following sources:
- Repins: And by repins, I mean by the people and the boards you follow. So, if you are following people who are pinning categories relevant to your audience, you will see their pins first and often on your feed. Pinterest will supply you with a constant stream of content for you to fill your boards.
- Pin related to your searches: Pins related to your search items are suggested to you on a regular basis. For instance, if you are searching for “weight loss recipes,” the next time you sign in to your Pinterest account, you will likely see Pins that relate to the search, and they will be labeled as “picked for you.” Pinterest takes a lot of the search effort of your shoulders by keeping you immersed in fresh content tailored to what interests you the most!
- You see Pins that are performing well, not users who are: The smart feed enables your Pins to be discovered by the search bar rather than just randomly appearing in your followers feeds. Before the smart feed algorithm, Pinterest would share your Pins in your followers feeds. However, with the smart feed, you will see Pins that are performing well by the people you follow as well as Pins relevant to those topics. So, the goal switches from wanting the content you Pin to perform well so that it gets shared with a larger audience. People will click and be driven to your blog or website regardless of whether they are following you or if they happen to see your top pins.
So, you do not have to have 100,000 followers to get a significant ROI from your Pinterest efforts. If you Pin beautiful images and graphics and Pin and Repin often, you will reach drive traffic to your blog or website and grow your email list. Pinterest is for having fun and planning out the future. Whether it is a recipe, outfit, or exercise program, Pinterest is there to enrich the users experience personally.
It’s not how big your following is; it’s all about the quality of what you’re putting out there!
Do your metrics show that the number of followers doesn’t impact your traffic and growth via Pinterest?