So I saw the latest Dove Beauty Experiment several weeks ago, and I’ve been thinking to myself about it ever since. Being that it’s Thursday, and I’m allowed to #TOL, let’s link-up with Amanda at Running with Spoons, and discuss my latest rant, shall we?
Please don’t jump on me yet! CONTROVERSY ahead, but please hear me out! Don’t get me wrong, there are plenty of Dove Beauty experiments that have resonated with me — and made me want high five each and every member of their team — but this latest one, I don’t really care for.
In case you haven’t seen it, or didn’t click on the video above, the experiment took place in cities around the globe. Two sets of entrance doors to buildings were transformed into a set of “beautiful” doors and “average” doors, and each woman passing through had to make a choice about themselves; do I choose to see myself as beautiful or average? Some headed straight through either door, some hesitated and changed their minds, and I think even a few walked away. I probably would have walked away myself, but not because I couldn’t decide, but because the whole experiment rubs me the wrong way.
NO, I don’t think there is any harm in asking women to think about how they see themselves, or to be honest about what their self-perception is.
I just wonder why the only two options are “Beautiful” and “Average”. Why isn’t there a “Clever” or “Original” or “Amazing” or “Strong” door to choose?
I know it’s a beauty campaign and the word “beautiful” could be assumed in its use to encompass clever, original, amazing, and strong, but why why WHY must those qualities have to be assumed under the (more superficial) blanketed label, “beautiful“?
This is where (I think) the latest Dove Beauty Experiment failed.
“Choose whether you find yourself to be beautiful or average.”
Beautiful or average?
What if you don’t choose to see yourself as just either of those two? Seriously, we’re ALL so much more than beautiful or …I’m already sick of saying it, average.
I think this experiment is taking steps away from an empowerment message about what makes women beautiful. That message, in my opinion, is to see themselves as capable and multidimensional people who don’t need to define their self-worth as being one of two superficial choices.
Dove, I love what you do for my skin and hair and I’m ALL about you showcasing photoshopped images to us that prove how badly the advertising industry wants us to all hate ourselves “just enough”.
However, limiting a woman’s choice to be between “beautiful” or “average” missed an even bigger opportunity.
The bigger opportunity to allow women to choose more, because choosing to see yourself as beautiful should be about more than just liking what’s in the mirror.
As a woman, I don’t always find my biggest struggles to be whether or not I see myself as beautiful or average. Truly, my biggest struggles are whether or not I see myself as capable, strong, and respected.
That being said, if I choose to think that labeling myself as capable or strong also makes me beautiful, that’s my choice, but it’s not my first choice.
While it’s important that we all #ChooseBeautiful for ourselves, it’s also important that we all #ChooseMore for ourselves first.
[Tweet “Where (I Think) The Latest Dove Beauty Experiment Failed via @BeetsPerMinute #ChooseMore”]
What do you think of the Dove #ChooseBeautiful experiment? Do you think we should #ChooseBeautiful or #ChooseMore?