Three Ways To Target Your Blog Audience Using Pinterest

You’ve done what you’re supposed to do, right?

You’ve written content?  Check.

Keywords/SEO? Check.

Social media/CTAs? Check.

PUBLISH.

Now what?  The Internet is a vast black hole of content, to be honest.  You can create the most compelling content there is and have the best stories to tell, but if you’ve got nobody interested in what you’re saying – you’ll be hearing crickets in the background.

Believe it or not, Pinterest is a great place to generate interest in your blog and content.  If you’re a business with a blog (and if you are a business and you do not run a blog – you need to get on this right quick),  you can use Pinterest to build and target your audience.

Did you know that Google ranks Pinterest pins?  And Google is where your content can shine.  So, by making an effort to optimize your pins, you are also optimizing your content for Google.

Did you also know that Pinterest holds approximately 41% of e-commerce traffic compared to other social media sites?  This statistic displays, regarding conversion that Pinterest is an excellent place for businesses to grow and prosper.

In fact, over 88% of people who visit and engage with Pinterest are looking for something specific – and often are even more likely to be there ready to make a purchase.

Also worth noting, individuals looking to make purchases based on Pinterest’s influence are more likely, on average, to spend twice the amount of money versus a purchase influenced by Facebook.

So, if you’ve got something that the people want, you need to get it on Pinterest and get that content where the people are.  One of the greatest things is that your content has a much longer shelf life on Pinterest than any other social media site – which is great news for bloggers and brands!  When you post on Pinterest, you can get views, clicks, and repins for years after your post versus other sites where content can only stay fresh for days, hours, or even minutes!

Here are three tips for how you can use Pinterest to target the right people with your content (and keep them coming back!)

Three Ways To Target Your Blog Audience Using Pinterest

  1. Create a board specifically for your blog.  You need to build a place to put all of your content in a one-stop-shop so that your audience can discover (and re-discover) all that you have to offer them.  The best way to make the most out of your blog’s Pinterest board is to include specific, targeted keywords in the title.  Keywords will help direct people searching for what you are aiming at them.  For example, for fitness brand looking to engage people wanting to lose weight with workouts, it would help to target the keywords to your Pinterest page.  For example, you could use keywords such as, “the best workouts for weight loss” or “effective workouts for fat loss” — whoever it is you’re looking to target.  It’s straightforward.  Well, keywords are straightforward and sophisticated at the same time.  That’s social media marketing for you, though!
  2. Make your keywords count.  One of the best hacks for getting the most targeted keywords for your pins is to plug keywords into the trending section of the Pinterest search bar to see what comes back at you.  Unlike in real life, copying (or okay, emulating) what the popular people are doing on social media can work to your advantage.  With over 175 million active users, it is easy to see why Pinterest is a place with great potential to be beneficial but also has the potential to dig you deeper into the content black hole if you don’t target your content to the best of your ability!
  3. Embrace your niche!  Everybody’s got that something, they say.  Niche blogging and branding is where things are at these days.  In a sea of so many blogs offering the same categories of content, it is the time to shine for taking a particular chunk out of a genre and making it your own.  Pinterest is a perfect place to carve out a niche.  If you create an optimized, keyword rich board for a particular topic relevant to your genre/category, it is more likely to get searched for than one that has millions of boards on the same subject.  For example, if you’re a health coaching brand that specializes in detoxes for people suffering from chronic pain, you will do well to make boards with pins targeted to those suffering from chronic pain.  You can even niche down from there by creating entire boards for more specific body parts/ailments/etc.

It may seem impossible at times to stand out in the crowd online.  And while this may be true, there are many people out there desperately looking to connect with content catered to their specific needs.  If you’ve got something to offer, there are people out there seeking to read/view/share it — whatever it may be.  You just have to know how to target those people are what to do once you’ve captured their attention.

But that is more for another post!

Are you a brand/blog looking to build your Pinterest presence and are not sure where to start?  If so, let’s work together

Check out my media kit for further information or email me at pintegratedmarketing@gmail.com to chat!

Happy pinning!

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UNDERSTANDING YOUR PINTEREST PROFILE ANALYTICS

So, you’ve set up your Pinterest Business account and are actively pinning, creating boards, and sharing content.  It’s been a week (or three), and now, you want to know how your efforts are paying off, right?

Knowing and understanding your Pinterest analytics gives you valuable insight and guidance.

There are three types of Pinterest analytics, but today we will be going over Pinterest profile analytics.  

There are four sections to your Pinterest profile analytics metrics.

  • Impressions
  • Shares (Repins)
  • Clicks
  • All-Time

Impressions:  An impression is the number of times a Pin from your profile appears on Pinterest home feeds, category feeds, and searches.  Your average monthly viewers are the number of times anyone has seen your Pin from their home feed.

How does understanding your impressions analytics enable you to make improvements to your Pinterest performance?

The Pins that have the most impressions represent the things that people are regularly searching.  Knowing which pins and their categories can help you to save and share similar Pins, which will, in turn, help you to grow your reach on Pinterest and convert a larger audience.

Shares (Repins):  The number of times a person saves your Pins to their boards.

How does understanding your shares analytics enable you to make improvements to your Pinterest performance?

When you can see which Pins are being saved and shared the most, you can determine what your audience finds most interesting about your boards and content.  Knowing which Pins perform best can help you understand how to post similar relevant content from your blog or website as well as what to share with others to keep your audience coming back.

Clicks:  The number of clicks Pins on your profile have received.

How can understanding your clicks analytics help you make improvements to your Pinterest performance?

By knowing which of your Pins receive the most clicks, you can determine which content other people want to learn more.   Again, when you know which content is performing the best, you can curate similar content from others as well as cater your content to serve the demands of your audience.

All-time:  The all-time analytics page includes several aspects of your metrics including:

  • The most saved Pin on your page since the beginning of your Pinterest account.
  • Pins which performed best in search, or, Pins which rank high in searches.
  • Pins which have the most meaningful engagement; using a combination of data based on likes, comments, sends shares, etc.

How can understanding your all-time analytics help you make improvements to your Pinterest performance?

Looking at the “big picture” of which Pins have performed best from the start of your Pinterest account can help you to improve the quality of your pins including improved descriptions with high-quality keywords, the use of Rich Pins and providing strong links to the content you’re looking to share.

make the most of your pinterest analytics

Have you checked out your Pinterest Profile Analytics information lately?  Where can you make some improvements?  What is working for your right now?

Need help managing your Pinterest Business account?  I can help!  Drop me an email, and I will let you know how I can help you improve your Pinterest analytics!

Sources used for this article.

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HOW YOU CAN INCREASE PINTEREST REPINS AND SHARES

Out of all of the social media networks, you can use to share your content, Pinterest is the one that will continue to send traffic to your blog or website months (and even years) after you post it to a board. Quite a contrast compared to the shelf life of content on alternative social media sites.

  • 75% of Facebook engagement happens within five hours of posting.
  • Tweets remain visible an average of 18 minutes after posting.
  • Posts made on LinkedIn remain visible for about 24 hours.
  • Snapchat Stories posts can remain visible up to 24 hours
  • Instagram’s algorithm is similar to Facebook’s and depending on the quality of the content, can easily be overlooked by ‘fast scrolling’ – 75% of the posts reach users within 48 hours of posting.
  • Whereas with Pinterest, pins can be repinned, shared, and optimized using keywords giving them the longest and most efficient shelf life of all social media channels.

In fact, when you create boards and pin content to Pinterest, the power and reach your pins are determined not just by when you post them, but by their quality and the content that interests people most. Remember, Pinterest is a not just a social media network; it is a search engine and has optimization capabilities through the use of keyword-rich descriptions.

Three ways you can increase Pinterest repins and shares

  1. Create evergreen content (content that will always stay relevant to your audience); you can continue to attract people searching for information within your niche.For example,  if you’re a health and fitness blogger you could create rich pins with effective workouts because exercise benefits will not change and they remain relevant to your current (or prospective) audience.  The benefits of morning workouts will continue to be the same over time and will content will also remain relevant to people looking to keep healthy and fit.How to increase Pinterest Repins and Shares
  2.  Stay up to date with current Pinterest trends.  In my last post, I talked about the explore trending tool to help find relevant pins for your niche.  Current trends are appealing to users who are already following you as well as people who are new to Pinterest.For example, look at apparel brand H&M’s Pinterest account.  Fashion must always be on trend, but one of the top boards they update is their board H&M Loves Music – which is all about finding stylish looks for the upcoming music festival season.  By engaging with a particular section of their audience, while also promoting new looks in store, they can merge content to reach even further into their audience both new and existing.
    How to increase Pinterest Repins and Shares
  3. Create Pinterest-friendly images on your website or blog.  Combining steps one and two as well as having a Pin it! Plugin as well as captivating and mobile-ready images on your blog or website so that your audience can easily share links to your content.  Pinterest-friendly images typically are:
  • Use beautiful photos.  If you don’t have beautiful photos at the ready, try using a service like Pixabay.com to find professional photos you can customize by using programs like Canva and PicMonkey.
  • Be sure to add a title to your image and place it the description.
  • Also, add the title into the HTML (image title attribute) of your post photos.
  • Make your images tall and thin.  The pins that get the most love use a tall and long format, like this one:
    popular pin size

Add these tips and suggestions into your Pinterest strategy and watch your repins, shares, and follows grow.  It may not happen overnight, but with consistent effort, you will see your analytics tell a new and exciting story.

how to increase Pinterest shares

Do you use any of these methods in your current Pinterest marketing efforts?  If you’re interested in working with me, shoot me an email!

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Five Methods for Using a Pinterest for Business Account

If you’re a business and not on Pinterest, you’re missing an opportunity to draw in new audience members each day.

As of January this year, Pinterest draws in over 150 million users each month with 70 million of them being within the US alone.  There are over 50 billion (yes, billion –Dr. Evil voice) pins and over 1 billion Pinterest boards are showcasing those pins.  Over 80% of Pinterest users are women, though men are signing up at a fastly growing rate (about 40% of all new accounts sign-ups). Oh, and Millenials are using Pinterest as much as Instagram and Facebook.

So, based on numbers alone, you can see that Pinterest gets a lot of attention and is a wonderful way to promote your business or service to a large and diverse audience.

If your business is not on Pinterest yet, you may be wondering what some of the benefits are for building a presence on the site.

Some background on what Pinterest is.  Pinterest is unlike other social media sites in that it is a search engine and it offers a real-time engagement experience whether it is for learning more about services, retail goods, or picking up butter for a famous cookie dough recipe.  It seems that there isn’t much you can’t search for on Pinterest and that means increased traffic and conversions for your inbound marketing approach.

So, here are five methods for using a Pinterest for Business account

  1. Create great pins and the strategy to build with them.   Do you want to drive your website traffic?  Increase your sales conversion?  Increase meaningful engagement with your customer base?  Pinterest for business can help you reach these goals through the use of compelling graphics, use of rich pins, and promotion.  Pins that get noticed include warm colors, specific sizes, text overlays, and detailed descriptions.  Using tools like Canva, PicMonkey, and Photoshop can help you to create beautiful pins.  My Pinterest VA and Management packages can help you create pins as well as the strategy to go with them.  Get in touch!
  2. Be a pinning socialite.  If you haven’t already, install a Pin It! Button on your website so that your visitors can easily pin or save every image on your site or blog.  You can also install a “Follow Me on Pinterest” widget to gain new followers and acquire a new place to creatively (and frequently) engage with your audience.  Another great way to flex the pinning social life muscles is to promote other pinners to increase visibility and engagement for your brand.  You can promote by tagging pinners within your pin descriptions.
  3. Give away some content!  Do you have an eBook, podcast, or blog post you think would be particularly perfect for your target audience?  Provide a link to this item in your pin description to give people viewing them a place to go to get more content and information about your business or service.
  4. Showcase your multimedia in a pin. Interactive pins are hot right now, so if your business or service has a helpful podcast, demo, or tutorial to engage your audience with – add it to a pin.
  5. Use feedback to your advantage.  Once you have verified your website to your Pinterest business account, you can begin to utilize your the analytics feature.  With the data you retrieve off of this built-in tool, you can see the bigger picture of how Pinterest is working for you.  The information you can gather from Pinterest analytics will bring everything full circle as being “in the know” will help mold your ongoing growth strategy.

There are loads of other ways that Pinterest for business can assist in growing your brand, but just trying on these five steps will help you to incorporate Pinterest into your overall marketing effort.

Do you use Pinterest for business?  What benefit or features do you receive from Pinterest that have helped you to grow your brand?

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The Best Daily Pinterest Categories

Social media algorithms can be the bane of any online brands existence.  That’s why it is essential to be in the know when it comes to the days, times, and topics you choose to represent your content.

We all know that content doesn’t promote itself, right?  Once we hit the publish or post button, it’s not as if the content authorities magically find us.  We have to promote ourselves and often,

When it comes to Pinterest, it’s not just about when you pin your content it’s which content you post when you post it.  

Depending on your brand, you can curate or create content to contribute something relevant to the category which gets the most attention on any given day of the week.

The best daily Pinterest categories

Monday:  Monday’ are all about motivation on social media and Pinterest is no exception.  People consider Monday a ‘fresh start’ or ‘clean slate,’ therefore it makes perfect sense that Fitness and Health are the most popular categories to post on a Monday.

the-the-best-daily-pinterest-categories

Photo: PictureQuotes.com

Tuesday:  Tech gadgets are where it’s at on Tuesdays.  From ‘hacks’ to ‘apps,’ this is the day to pin and re-pin all the latest trends in technology.

the-best-daily-Pinterest-categories

Photo: Wix.com

Wednesday:  By the middle of the week, people need a boost to get them through to the weekend.  Wednesday is the best day for posting inspirational quote pins.  Makes sense, right?  I know that Deepak Chopra has gotten me through some rough patches.  Are you a coach?  Wednesday is a great day to pin a great quote into your personal development content.

the-best-daily-Pinterest-categories

Photo: Pinterest

Thursday:  Fashion is the most popular pinning category on Thursdays.  Quick tip:  People browsing style pins are likely to look during the afternoon between 2-4 pm (EST)

the-best-daily-Pinterest-categories

Photo: Pinterest

Friday:  TGIF day is the best day for posting funny GIFS and memes.  People are getting ready for the weekend and in a lighter mood, so if you’ve found some fun things or created something GIF or meme-worthy, you should pin it on Friday to get the best return.

the-best-daily-Pinterest-categories

Photo: Pinterest

Saturday:  The first day of weekend ‘freedom’ is the best day for Travel pins.  If you’re dreaming of a getaway, Saturday is the best day for checking out fresh wanderlust content.

the-best-daily-Pinterest-categories

Photo: Pinterest

Sunday:  Sunday is a big day for food and crafting.  I love getting weekly dinner ideas on Pinterest — most people need a little inspiration when it comes to being prepared to eat well during the week.

the-best-daily-Pinterest-categories

Photo: Pinterest

Photo: Pinterest

Source for this article.

What are your favorite days/categories to pin?

 

 

 

 

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