Three Ways To Target Your Blog Audience Using Pinterest

You’ve done what you’re supposed to do, right?

You’ve written content?  Check.

Keywords/SEO? Check.

Social media/CTAs? Check.

PUBLISH.

Now what?  The Internet is a vast black hole of content, to be honest.  You can create the most compelling content there is and have the best stories to tell, but if you’ve got nobody interested in what you’re saying – you’ll be hearing crickets in the background.

Believe it or not, Pinterest is a great place to generate interest in your blog and content.  If you’re a business with a blog (and if you are a business and you do not run a blog – you need to get on this right quick),  you can use Pinterest to build and target your audience.

Did you know that Google ranks Pinterest pins?  And Google is where your content can shine.  So, by making an effort to optimize your pins, you are also optimizing your content for Google.

Did you also know that Pinterest holds approximately 41% of e-commerce traffic compared to other social media sites?  This statistic displays, regarding conversion that Pinterest is an excellent place for businesses to grow and prosper.

In fact, over 88% of people who visit and engage with Pinterest are looking for something specific – and often are even more likely to be there ready to make a purchase.

Also worth noting, individuals looking to make purchases based on Pinterest’s influence are more likely, on average, to spend twice the amount of money versus a purchase influenced by Facebook.

So, if you’ve got something that the people want, you need to get it on Pinterest and get that content where the people are.  One of the greatest things is that your content has a much longer shelf life on Pinterest than any other social media site – which is great news for bloggers and brands!  When you post on Pinterest, you can get views, clicks, and repins for years after your post versus other sites where content can only stay fresh for days, hours, or even minutes!

Here are three tips for how you can use Pinterest to target the right people with your content (and keep them coming back!)

Three Ways To Target Your Blog Audience Using Pinterest

  1. Create a board specifically for your blog.  You need to build a place to put all of your content in a one-stop-shop so that your audience can discover (and re-discover) all that you have to offer them.  The best way to make the most out of your blog’s Pinterest board is to include specific, targeted keywords in the title.  Keywords will help direct people searching for what you are aiming at them.  For example, for fitness brand looking to engage people wanting to lose weight with workouts, it would help to target the keywords to your Pinterest page.  For example, you could use keywords such as, “the best workouts for weight loss” or “effective workouts for fat loss” — whoever it is you’re looking to target.  It’s straightforward.  Well, keywords are straightforward and sophisticated at the same time.  That’s social media marketing for you, though!
  2. Make your keywords count.  One of the best hacks for getting the most targeted keywords for your pins is to plug keywords into the trending section of the Pinterest search bar to see what comes back at you.  Unlike in real life, copying (or okay, emulating) what the popular people are doing on social media can work to your advantage.  With over 175 million active users, it is easy to see why Pinterest is a place with great potential to be beneficial but also has the potential to dig you deeper into the content black hole if you don’t target your content to the best of your ability!
  3. Embrace your niche!  Everybody’s got that something, they say.  Niche blogging and branding is where things are at these days.  In a sea of so many blogs offering the same categories of content, it is the time to shine for taking a particular chunk out of a genre and making it your own.  Pinterest is a perfect place to carve out a niche.  If you create an optimized, keyword rich board for a particular topic relevant to your genre/category, it is more likely to get searched for than one that has millions of boards on the same subject.  For example, if you’re a health coaching brand that specializes in detoxes for people suffering from chronic pain, you will do well to make boards with pins targeted to those suffering from chronic pain.  You can even niche down from there by creating entire boards for more specific body parts/ailments/etc.

It may seem impossible at times to stand out in the crowd online.  And while this may be true, there are many people out there desperately looking to connect with content catered to their specific needs.  If you’ve got something to offer, there are people out there seeking to read/view/share it — whatever it may be.  You just have to know how to target those people are what to do once you’ve captured their attention.

But that is more for another post!

Are you a brand/blog looking to build your Pinterest presence and are not sure where to start?  If so, let’s work together

Check out my media kit for further information or email me at pintegratedmarketing@gmail.com to chat!

Happy pinning!

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Do Pinterest Followers Really Matter?

Doesn’t life feel like a popularity contest some days?  I thought I would be through with facing such demands when high school was over.

And then social media happened and it some days it feels as if we’re all regressing into that old school (no pun intended) mentality.

The struggle to stand as a blogger in a sea full of influencers and heavy hitters on Facebook Instagram, SnapChat and Twitter is real

The good news?  Not all social media apps are created equal.

The even better news?  Pinterest is NOT a social media app; it is a search engine.

The even BETTER better news?  You don’t need to have a ton of followers to grow your audience via Pinterest.

Repeat:  You do NOT need to have a ton of fans to build your audience via Pinterest.

Do Pinterest followers matter?  Not really.

Why?

It is not Pinterest’s goal to encourage users to have lots of followers to impress others.  In fact, followers don’t matter because Pinterest uses a smart feed which determines the way that Pinterest shows and shares your Pins.

Pinterest’s smart feed works with the following sources:

  1. Repins:  And by repins, I mean by the people and the boards you follow.  So, if you are following people who are pinning categories relevant to your audience, you will see their pins first and often on your feed.   Pinterest will supply you with a constant stream of content for you to fill your boards.
  2. Pin related to your searches:  Pins related to your search items are suggested to you on a regular basis.  For instance, if you are searching for “weight loss recipes,” the next time you sign in to your Pinterest account, you will likely see Pins that relate to the search, and they will be labeled as “picked for you.”  Pinterest takes a lot of the search effort of your shoulders by keeping you immersed in fresh content tailored to what interests you the most!
  3. You see Pins that are performing well, not users who are:  The smart feed enables your Pins to be discovered by the search bar rather than just randomly appearing in your followers feeds.  Before the smart feed algorithm, Pinterest would share your Pins in your followers feeds.  However, with the smart feed, you will see Pins that are performing well by the people you follow as well as Pins relevant to those topics.  So, the goal switches from wanting the content you Pin to perform well so that it gets shared with a larger audience.  People will click and be driven to your blog or website regardless of whether they are following you or if they happen to see your top pins.

So, you do not have to have 100,000 followers to get a significant ROI from your Pinterest efforts.  If you Pin beautiful images and graphics and Pin and Repin often, you will reach drive traffic to your blog or website and grow your email list.  Pinterest is for having fun and planning out the future.  Whether it is a recipe, outfit, or exercise program, Pinterest is there to enrich the users experience personally.

It’s not how big your following is; it’s all about the quality of what you’re putting out there!

Do Pinterest Followers Really Matter-

Do your metrics show that the number of followers doesn’t impact your traffic and growth via Pinterest?

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Five Methods for Using a Pinterest for Business Account

If you’re a business and not on Pinterest, you’re missing an opportunity to draw in new audience members each day.

As of January this year, Pinterest draws in over 150 million users each month with 70 million of them being within the US alone.  There are over 50 billion (yes, billion –Dr. Evil voice) pins and over 1 billion Pinterest boards are showcasing those pins.  Over 80% of Pinterest users are women, though men are signing up at a fastly growing rate (about 40% of all new accounts sign-ups). Oh, and Millenials are using Pinterest as much as Instagram and Facebook.

So, based on numbers alone, you can see that Pinterest gets a lot of attention and is a wonderful way to promote your business or service to a large and diverse audience.

If your business is not on Pinterest yet, you may be wondering what some of the benefits are for building a presence on the site.

Some background on what Pinterest is.  Pinterest is unlike other social media sites in that it is a search engine and it offers a real-time engagement experience whether it is for learning more about services, retail goods, or picking up butter for a famous cookie dough recipe.  It seems that there isn’t much you can’t search for on Pinterest and that means increased traffic and conversions for your inbound marketing approach.

So, here are five methods for using a Pinterest for Business account

  1. Create great pins and the strategy to build with them.   Do you want to drive your website traffic?  Increase your sales conversion?  Increase meaningful engagement with your customer base?  Pinterest for business can help you reach these goals through the use of compelling graphics, use of rich pins, and promotion.  Pins that get noticed include warm colors, specific sizes, text overlays, and detailed descriptions.  Using tools like Canva, PicMonkey, and Photoshop can help you to create beautiful pins.  My Pinterest VA and Management packages can help you create pins as well as the strategy to go with them.  Get in touch!
  2. Be a pinning socialite.  If you haven’t already, install a Pin It! Button on your website so that your visitors can easily pin or save every image on your site or blog.  You can also install a “Follow Me on Pinterest” widget to gain new followers and acquire a new place to creatively (and frequently) engage with your audience.  Another great way to flex the pinning social life muscles is to promote other pinners to increase visibility and engagement for your brand.  You can promote by tagging pinners within your pin descriptions.
  3. Give away some content!  Do you have an eBook, podcast, or blog post you think would be particularly perfect for your target audience?  Provide a link to this item in your pin description to give people viewing them a place to go to get more content and information about your business or service.
  4. Showcase your multimedia in a pin. Interactive pins are hot right now, so if your business or service has a helpful podcast, demo, or tutorial to engage your audience with – add it to a pin.
  5. Use feedback to your advantage.  Once you have verified your website to your Pinterest business account, you can begin to utilize your the analytics feature.  With the data you retrieve off of this built-in tool, you can see the bigger picture of how Pinterest is working for you.  The information you can gather from Pinterest analytics will bring everything full circle as being “in the know” will help mold your ongoing growth strategy.

There are loads of other ways that Pinterest for business can assist in growing your brand, but just trying on these five steps will help you to incorporate Pinterest into your overall marketing effort.

Do you use Pinterest for business?  What benefit or features do you receive from Pinterest that have helped you to grow your brand?

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The Best Daily Pinterest Categories

Social media algorithms can be the bane of any online brands existence.  That’s why it is essential to be in the know when it comes to the days, times, and topics you choose to represent your content.

We all know that content doesn’t promote itself, right?  Once we hit the publish or post button, it’s not as if the content authorities magically find us.  We have to promote ourselves and often,

When it comes to Pinterest, it’s not just about when you pin your content it’s which content you post when you post it.  

Depending on your brand, you can curate or create content to contribute something relevant to the category which gets the most attention on any given day of the week.

The best daily Pinterest categories

Monday:  Monday’ are all about motivation on social media and Pinterest is no exception.  People consider Monday a ‘fresh start’ or ‘clean slate,’ therefore it makes perfect sense that Fitness and Health are the most popular categories to post on a Monday.

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Photo: PictureQuotes.com

Tuesday:  Tech gadgets are where it’s at on Tuesdays.  From ‘hacks’ to ‘apps,’ this is the day to pin and re-pin all the latest trends in technology.

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Photo: Wix.com

Wednesday:  By the middle of the week, people need a boost to get them through to the weekend.  Wednesday is the best day for posting inspirational quote pins.  Makes sense, right?  I know that Deepak Chopra has gotten me through some rough patches.  Are you a coach?  Wednesday is a great day to pin a great quote into your personal development content.

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Photo: Pinterest

Thursday:  Fashion is the most popular pinning category on Thursdays.  Quick tip:  People browsing style pins are likely to look during the afternoon between 2-4 pm (EST)

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Photo: Pinterest

Friday:  TGIF day is the best day for posting funny GIFS and memes.  People are getting ready for the weekend and in a lighter mood, so if you’ve found some fun things or created something GIF or meme-worthy, you should pin it on Friday to get the best return.

the-best-daily-Pinterest-categories

Photo: Pinterest

Saturday:  The first day of weekend ‘freedom’ is the best day for Travel pins.  If you’re dreaming of a getaway, Saturday is the best day for checking out fresh wanderlust content.

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Photo: Pinterest

Sunday:  Sunday is a big day for food and crafting.  I love getting weekly dinner ideas on Pinterest — most people need a little inspiration when it comes to being prepared to eat well during the week.

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Photo: Pinterest

Photo: Pinterest

Source for this article.

What are your favorite days/categories to pin?

 

 

 

 

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3 Ways You Can Promote Healthy Body Image To Your Kids

Let’s face it, the number of us concerned with our body image has never been higher than it is now. Many of us blame the increase in weight and body image issues on the media while others blame the diet and fitness industries.

While I typically like to discuss which workouts are most efficient and fun to fit into daily life, I am also a life coach and believe that seeing yourself in a positive light is crucial to a well-rounded, healthy lifestyle. It is also important to promote body positivity with your kids, and that can be difficult to do if you’re struggling with embracing it yourself.

We live in a society that sells image over substance nine times out of ten, and it is often commonplace to use shaming, exploitative, and manipulative advertising tactics as a form of motivation. If you always feel bad enough about yourself, then you’re more likely to buy that miracle pill, cream, or service to look your best.

Children are also subjected to negative messages and unfortunately have started showing signs of negative body image issues as early as the age of 5.

According to a survey conducted by GirlGuiding UK in 2013, one in five primary school-age girls admitted they have been on a diet.  87% of girls aged 11-21 think that women are judged more on their appearance than their ability. At a time when children should be developing their interests in school, culture, and how they view the world, they are instead discouraged from cultivating a healthy view of themselves.

Although it may seem improbable in the current beauty-obsessed culture, we live in to encourage children to love themselves unconditionally; I say it is not impossible.

I am not suggesting that these three tips will eradicate all body image issues.   But in utilizing them, you can begin to take control of your household.

Three ways you can promote healthy body image to your kids

1. Evaluate your relationship with body image, weight, and food. Do you assign moral value to food? Do you have a healthy attitude towards your body? Children learn by example, and studies show that children who grow up with parents who make derogatory statements about their diet and weight have a drastically increased risk of sharing that same mindset. One of the most efficient ways to instill an attitude of self-acceptance in your child is to have one yourself. Adopt an attitude toward your body that you want your child to replicate.

2. Encourage your child to know his or her strengths and what makes them unique and extraordinary. Start conversations about their world and ask their opinion on subjects that don’t involve appearances. Teach your children to value strengths beyond looks, such as kindness, mindfulness, and knowledge. You owe it to your kids to show them that there is more to life than meets the eye.

3. Stop criticizing, envying, and judging other people based on their bodies, looks, beliefs, or diets. Kids already view hundreds of nasty “trolling” comments plastered all over social media on a daily basis. They don’t need more of that at home. We live in a society where complete strangers tear each other apart with rude, unsolicited comments regarding physical appearances.

These observations are not only horribly cruel, but they serve no purpose.

Lead by example when it comes to making statements about others. As the saying goes, “Admiring someone else’s beauty shouldn’t diminish your own.”

Choose to talk positively and substantially about others and your children will take notice.

While it often appears as though the unattainable beauty standard is here to stay, an exciting shift is taking place.

In 2015, social media users fought for body type acceptance through campaigns, such as #EffYourBeautyStandards and the Body Positivity movement.

People want to see more diversity in the media they consume.

And an important step is — for everyone — to show that beauty is about more than our weight and outer appearances.

This post originally appeared on RowdyRoddy.com

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